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Ruoyu brand renewal: comprehensive upgrade of VI system

Release time: 2024-12-18

With the upgrade of corporate strategy, Ruoyu Technology has synchronously adjusted and updated its entire brand image, including brand LOGO, brand color and brand official website.
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VI visual upgrade




VI visual upgrade

 ·New brand color

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Ruoyu Technology’s new brand color is mainly purple, cleverly integrating black elements. The gradient of purple and black not only gives Ruoyu Technology’s entire product line more futuristic and technological feel, but also adds a touch of calmness and high-end.

In future applications, brand peripherals and materials will also continue to use this color. Choosing purple to match black can, to a certain extent, help companies improve their brand recognition in the fierce market competition.

 · Brand LOGO

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The new LOGO of the Ruoyu brand, with a highly technological and digital visual language, presents the brand's core concept and future expectations, implying the brand's unique positioning and innovative leadership in the fields of artificial intelligence and robotics.

The meaning of Ruoyu Technology's LOGO:

In terms of design, an inverted triangle is constructed through the clever combination of three geometric blocks, which also forms the brand's first letter "R", and also symbolizes infinite connection and interaction. The fusion and interaction of the three graphics symbolizes the broad vision and profound heritage of the "Ruoyu" brand, and reflects the brand's multi-dimensional development and tolerance.

In terms of appearance, this geometric form cleverly outlines the side profile of the robot, which is directly related to the brand's core business - the application of artificial intelligence in embodiment, and reflects the brand's forward-looking nature as a technology innovation-driven enterprise.

In terms of color, a purple gradient is used. The gradient effect not only brings a sense of future and technology, but also implies the brand's flexibility and motivation for continuous innovation in the ever-changing technological field. In terms of shape, three geometric blocks are combined into an inverted triangle, implying that the brand has a solid foundation and a stable structure.

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Brand logo application

 · VI visual application

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The unification of brand vision will also be further applied to Ruoyu Technology’s internal office supplies, brand materials and external promotional media to unify the style and ensure the uniformity of Ruoyu Technology’s external publicity information and the consistency of its brand image, so as to enhance brand recognition and market competitiveness.

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New official website launched



Official website launch

In terms of content, the new official website showcases Ruoyu Technology’s three core products: the self-developed multimodal large model "Ruoyu Jiutian", the general humanoid robot "Ruoyu Lanyue" and the embodied data collection kit "Ruoyu Tiangong" . The website provides a detailed introduction to its functional features, product advantages and product parameters to ensure that customers can fully understand the product's technical details and practical application capabilities.

Secondly, the official website introduced the application scenarios of the robot brain enabled by Ruoyu Technology's multimodal large model, mainly including unmanned refueling, delivery and cleaning, scientific research and teaching in commercial scenarios, grinding, welding, mixed stacking and abnormal parts decomposition in industrial scenarios, and smart kitchens and housework assistants in consumer scenarios.

This brand renewal is an important milestone in Ruoyu's development history and a comprehensive upgrade of its brand image. In the future, Ruoyu will return the love and support of our customers with better products and services.


Shenzhen Ruoyu Technology Co., Ltd.



Ruoyu Technology was founded in April 2023. The core team originated from Harbin Institute of Technology (Shenzhen) and was incubated by Shenzhen Ha Shen Asset Management Co., Ltd. It aims to build a robot brain through multimodal large model technology. 

The company's founding opportunity lies in the new opportunities brought by the technical variable of large models. Through the self-developed multimodal large model base, combined with massive vertical data, the robotics industry is empowered. Since its establishment, the company has completed multiple rounds of financing, and historical shareholders include Kinzhong Capital, Dongfang Precision, Dongshan Precision , etc.

In the future, the company will further accelerate the process of product marketization, and also looks forward to establishing cooperation with robot body manufacturers and industry demanders to jointly promote technology implementation and technological empowerment.


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